Resume

Aleenah Ansari | LinkedIn | Medium

Empower users to use Copilot, generative AI web chat for work, to be creative and productive at work by partnering with engineering and research to develop adoption kit materials (user training deck, videos, demos, email templates)
Increase awareness of Copilot by developing graphics, script, and demos for Ignite and Build conferences. Iterate on core content about Copilot based on alignment on branding changes, updated messaging and UX, and user feedback and testing
Support the announcement of the expanding availability of Copilot for faculty, which enables educators to use AI to be more creative and productive in the classroom and save time.
Establish Microsoft Edge as an innovative player in the browser space by collaborating with engineers and program managers to create customer-facing assets (videos, stories, social posts), producing videos and demos for first-party events, and developing seller and customer resources.

Drove IT pro and customer awareness and adoption of Microsoft products and new features by understanding product positioning, interviewing engineers and PMs and creating marketing blogs, videos, and social copy, which contributed to a 25% increase in blog engagement year over year.
Video production: Led end-to-end video production by identifying a pipeline of content, interviewing and coaching subject matter experts during remote interview recordings, writing scripts, researching SEO best practices for YouTube, and hosting on-camera segments.
Aligned content with campaigns on security, digital transformation, and hybrid work with upcoming conferences and messaging from cross-functional partners in marketing, legal, and operations
Empowered experts to take high-quality photos with a consistent look and feel by creating at-home photoshoot guidelines

Empower over 300 young professionals, entrepreneurs, and students to tell their story by providing feedback on design and content of resumes, applications, portfolios and cover letters
Given a dozen webinars to Microsoft, Columbia University, and community organizations for BIPOC women like Products by Women, Margot, and more, focusing on navigating the job search, acing the interview process, and building a personal brand through storytelling
Drive sales and increase brand awareness by developing content and campaign ideas for entrepreneurs and small business owners
Oversaw content strategy to amplify a Kickstarter campaign for a first-time author, which was 126% funded

Drove product sales and increase awareness of woman-owned small businesses by conducting interviews, writing articles in the “How She Built This” founder feature series
Raised over $5,900 for girls and women in STEM by curating, socializing, organizing inventory, and delivering boxes of products from woman-owned businesses and donating the proceeds

Wrote long-form articles about neural engineering researchers and students, particularly researchers of color, non-traditional students, and women in leadership roles.
Translated complex concepts into compelling narratives that were accessible to any reader.
Published content on the Engage and Enable Blog, which were often amplified by the National Science Foundation, engineering departments at the University of Washington, and other research centers.

Assessed pain points and Alaska Airlines customer needs using surveys, interviews, and usability testing of a low-fidelity prototype for the flight change experience
Led content strategy, created a set of design principles that could be used by UX designers and program managers, and presented findings to key stakeholders at Alaska Airlines

Diversity beat reporter: Pitched, wrote, and edited 115 articles on communities who lift as they climb such as undocumented individuals, indigenous women, and students of color
Wellness section editor: Co-developed a new section of the newspaper and led a team of 10-15 writers who worked with experts in health and wellness across campus

Provided detailed feedback on app prototypes, reflection essays, and research reports for a course on human-centered design
Facilitated student discussions during design sprints about potential consequences of designs, constraints, and strategies for creating accessible and sustainable products

Collaborated with researchers, designers, and developers to write UX copy for 20 scenarios in Cortana Show Me, an app that guided users through common Settings tasks on Windows devices
Defined a repeatable process for the voice and tone of Cortana Show Me by creating a style guide that aligned with Microsoft Voice principles and Microsoft support content
Analyzed metadata to create data-driven support text that addressed common customer queries.
Took initiative to self-publish LinkedIn and Medium articles about my experience as a woman of color and writer at Microsoft, which became integral resources for prospective employees and interns

University of Washington (UW), Seattle

Study Abroad: History, Memory, and Human Rights | Prague, Czech Republic | Sept. 2018 - Dec. 2018

Scholarships: CHID Research Scholarship, Mary Gates Research Scholarship, Ali Mojtahedi Engineering & Humanities Scholarship Recipient, Distinguished Alumni Senior Scholarship Recipient, CHID Emerging Scholars Scholarship Recipient

Programs: Design + Diversity Fellowship (2018 - 2019); Husky Leadership Certificate Recipient (2017)